Hello, I'm
Rajan Watts
— Digital Marketing Manager · Performance Marketing & Programmatic Advertising
14+ years planning and optimising Meta, Google Ads and DSP campaigns for national and international brands. Frankfurt-based, targeting Digital & Performance Marketing roles across the DACH region.
📞 +49 1522 3500000 · ✉️ wattsrajan58@gmail.com
EU Opportunity Card (Chancenkarte) holderAbout Me
Hello, I'm Rajan Watts, a Digital Marketing Manager specialising in performance marketing, programmatic advertising and digital media planning, with 14+ years across India's most competitive media markets.
I plan and optimise multi-platform campaigns — Meta, Google Ads (Search, Display, GDN) and programmatic/DSP advertising — consistently improving CTR, CPA and ROAS for brands including KFC, Pizza Hut, Popeyes, Veeba, Bissell, Nothing and Coca-Cola.
Now based in Frankfurt, actively building German language skills (B1), and looking to bring that track record to a Digital Marketing, Performance Marketing or Digital Media role in the DACH region.
Managed revenue per assignment
₹3.1 Cr → ₹9 Cr (~€280K–940K)
What I Do
Helping brands turn media spend into measurable revenue — ₹3–9 Cr managed per assignment.
Core Skills
Tools
Work Experience
Senior Manager — Digital Media Planning & Execution
Digital Matty Private Limited
- End-to-end media planning, buying and optimisation across Meta, Google Ads and programmatic advertising for key client accounts.
- Managed campaigns for KFC, Pizza Hut, Popeyes, Veeba, Bissell, Nothing and Coca-Cola (Sprite & Fanta).
Regional Head — Sales
Amar Ujala Web Services Pvt. Ltd.
- Achieved ₹6.5 Cr (~€590K) in regional digital revenue — highest target achievement in the region.
Senior Account Manager
Network18 Media & Investments Ltd.
- Grew managed accounts to ₹5.5 Cr (~€500K) in annual billing.
Assistant Manager
MMI Online Ltd. (Dainik Jagran)
- Generated ₹4.8 Cr (~€435K) in digital ad revenue across print-digital crossover campaigns.
Assistant Manager — Native Sales
Greynium Information Technologies
- Delivered ₹4.3 Cr (~€390K) in native advertising and branded content sales.
Assistant Manager — Media
Eenadu Digital
- Achieved ₹3.1 Cr (~€280K) in regional digital ad sales.
Relationship Manager — Senior Executive
HT Media Ltd.
- Delivered ₹4.4 Cr (~€400K) in integrated print and digital advertising revenue.
Education & Languages
MBA — Marketing & HR
Punjab Technical University · 2010–2012
Languages
English — Fluent, full business proficiency
German — B1, actively learning (Frankfurt course + Tandem exchange)
Get in Touch
Open to Digital Marketing, Performance Marketing and Digital Media roles across the DACH region — reach out to start a conversation.