Hello, I'm
Rajan Watts
— Digital Marketing Manager · Affiliate Marketing, Media Planning & Social Media Management
14+ years building affiliate partner networks and planning multi-channel media campaigns — paid social, programmatic, affiliate and native — for national and international brands. Frankfurt-based, targeting Affiliate & Digital Marketing roles across the DACH region.
📞 +49 1522 3500000 · ✉️ wattsrajan58@gmail.com
Eligible to work in Germany & EUAbout Me
Hello, I'm Rajan Watts, a Digital Marketing Manager specialising in affiliate marketing, media planning and social media management, with 14+ years across India's most competitive media markets.
I build and scale affiliate partner networks and plan multi-channel media campaigns — paid social, programmatic, affiliate and native — while managing organic and paid social media presence via Meta Business Suite, consistently improving CTR, CPA and ROAS for brands including Coursera, KFC, Pizza Hut, Popeyes, Navi UPI, Farmley, Subway, Bissell, HMSI, New Holland Tractors, KIA, Nissan, Air India and Uniqlo.
Now based in Frankfurt, actively building German language skills (A2/B1), and looking to bring that track record to an Affiliate Marketing, Digital Marketing or Social Media Management role in the DACH region.
Revenue delivered per assignment
€280K → €1.5M
What I Do
Helping brands build affiliate networks and turn media spend into measurable revenue — up to €1.5M delivered per assignment.
Core Skills
Tools
Work Experience
Group Head — Affiliate Marketing & Social Media
HiveMinds — A Unit of Madison World
- Led the affiliate marketing vertical for the agency, personally identifying, pitching and closing new clients.
- Built and ran affiliate operations end-to-end, managing vendor and publisher relationships and negotiating commercials.
- Delivered approx. €1.5 million in affiliate business revenue across clients including Coursera, KFC, Pizza Hut, Bissell, Popeyes, New Holland Tractors and Escorts Kubota.
- Managed organic and paid social media presence for client brands via Meta Business Suite.
Senior Account Manager
Network18 Media & Investments Ltd.
- Delivered approx. €590K in regional digital revenue — highest target achievement in the region, recognised as a star performer.
- Managed high-value advertisers, including brands generating annual revenues in excess of $10 million.
- Worked with publishers across Europe and globally via affiliate platforms including Impact.com, Rakuten, CJ Affiliate, Pepperjam and Awin.
Assistant Manager — Native Sales
Greynium Information Technologies
- Delivered approx. €390K in native advertising and branded-content sales to leading national advertisers.
- Pitched and closed native content partnerships, aligning sponsored content with platform tone and audience expectations.
Relationship Manager — Senior Executive
HT Media Ltd.
- Delivered approx. €400K in integrated print and digital advertising revenue across a portfolio of national key accounts.
- Worked closely with affiliate directors and affiliates to optimise campaign performance aligned with overall marketing strategy.
Education & Languages
MBA — Marketing & HR
Punjab Technical University · 2010–2012
Languages
English — Fluent, full professional proficiency (C1/C2)
German — Actively learning (A2/B1; daily Frankfurt language course + Tandem conversation practice)
Get in Touch
Open to Affiliate Marketing, Digital Marketing and Social Media Management roles across the DACH region — reach out to start a conversation.
© 2026 Rajan Watts · Frankfurt am Main, Germany