Rajan Watts

Hello I'm

Rajan Watts

— Marketing Strategist

About Me

Hello, I’m Rajan Watts (Mr.Watts), and I specialize in Digital Media sales with over 12 years of experience. Throughout my career, I’ve had the privilege of working with some of India’s top Media Houses, honing my skills in Ad Sales, marketing Activities, Strategic Planning, and New Business Development.

My passion lies in connecting brands with their target audiences through innovative digital advertising solutions. I thrive on understanding client needs, crafting tailored strategies, and delivering measurable results that exceed expectations.

Whether it’s optimizing ad campaigns for maximum impact or forging new partnerships to drive business growth, I bring a unique blend of industry knowledge, strategic thinking, and client-focused approach to every opportunity.

I’m excited to explore how we can collaborate to elevate your brand’s presence and achieve your marketing objectives in today’s dynamic digital landscape.
Let’s connect and discuss how I can help propel your digital media initiatives to new heights.

My Services

Marketing Strategist

Revenue Expert

Helping Businessess build their Brand and Grow their Revenue

Skills

Communication

Persuasion

Negotiation

Relationship Building

Adaptability

Resilience

Time Management

Tools

CRM Software

Email Marketing Platforms

Digital Presentation Software

Video Conferencing Tools

Sales Analytics Tools

Content Creation Platforms

Work Experience

Regional Head

ADScholars

Gurugram, Haryana, India

November 2022 - Present (1 year 6 months)

Full-Time

Regional Sales Head

Amarujala.com

Gurugram, Haryana, India

June 2021 - November 2022 (1 year 6 months)

Full-Time

Senior Manager - Brand Solutions & Convergence (Digital)

Network 18 Media & Investments Limited

Gurugram, Haryana, India

September 2018 - May 2021 (2 years 9 months)

Full-Time

Manager

Manager Greynium Information Technologies Pvt. Ltd

Gurugram, Haryana, India

Jul 2016 - Sep 2018 · 2 yrs 3 mos

Full-Time

Assistant Manager

Hindustan Times Ltd

Gurugram, Haryana, India

May 2012 - July 2016 (4 years 3 months)

Full-Time

Education

Bharat Group of Colleges, P.T.U

MBA : Master of Business Administration
Specializations : Marketing & Human Resources

D.A.V. College

B.A. : Bachelor of Arts
Economics & Computer Science

I am a professional responsible for developing comprehensive marketing strategies and plans to achieve business objectives, increase brand awareness, and drive customer engagement and retention. Here’s a detailed explanation of my role as a marketing strategist:

1. Strategic Planning: Marketing strategists are adept at strategic planning, analyzing market trends, consumer behavior, and competitive landscape to identify opportunities and challenges. I work closely with senior management and other stakeholders to define business goals and objectives, then develop overarching marketing strategies aligned with these goals.

2. Market Research and Analysis: Conduct thorough market research and analysis to understand target audiences, their needs, preferences, and pain points. I gather data on industry trends, competitor activities, and customer insights to inform strategic decision-making and identify opportunities for differentiation.

3. Brand Positioning and Differentiation: Define and articulate the unique value proposition of the brand, positioning it effectively in the marketplace to stand out from competitors. I develop brand messaging, tone of voice, and visual identity that resonate with the target audience and reinforce the brand’s positioning.

4. Target Audience Segmentation: Segment the target audience into distinct groups based on demographics, psychographics, and behavior, allowing for more targeted and personalized marketing efforts. I develop buyer personas to represent different segments and tailor marketing strategies and messaging to each audience segment.

5. Marketing Channels and Tactics: Select and prioritize marketing channels and tactics based on the target audience, budget, and marketing objectives. I develop integrated marketing plans that leverage a mix of channels, including digital (e.g., social media, email, SEO, PPC), traditional (e.g., print, TV, radio), and experiential (e.g., events, sponsorships).

6. Campaign Development and Execution: Oversee the development and execution of marketing campaigns, from concept ideation to implementation and evaluation. I collaborate with cross-functional teams, including creative, content, and digital marketing, to ensure campaigns are aligned with the overall marketing strategy and brand guidelines.

7. Performance Measurement and Optimization: Track and analyze the performance of marketing campaigns and initiatives using key performance indicators (KPIs) and metrics such as ROI, conversion rates, and customer acquisition costs. I use data-driven insights to optimize campaigns in real-time, identify areas for improvement, and make strategic adjustments to maximize results.

8. Innovation and Experimentation: Embrace innovation and experimentation, exploring new technologies, tactics, and trends to stay ahead of the curve and drive innovation within the organization. I test new ideas, hypotheses, and marketing approaches, measuring results and iterating based on feedback and learnings.

9. Cross-Functional Collaboration: Collaborate closely with various departments within the organization, including sales, product development, and customer service, to ensure alignment and integration of marketing efforts across the customer journey and foster cross-functional teamwork and communication to drive cohesive and customer-centric marketing initiatives.

10. Thought Leadership and Industry Expertise: Stay informed about the latest marketing trends, best practices, and industry innovations. I position myself as thought leaders within the organization and the industry, sharing insights, presenting at conferences, and contributing to industry publications to showcase expertise and drive brand credibility.

Overall, plays a critical role in shaping the direction and success of marketing efforts, driving business growth, and enhancing brand equity through strategic planning, execution, and optimization of marketing initiatives.

A revenue expert is a professional who specializes in maximizing revenue generation for a company or organization across various channels, products, and customer segments. Here’s a detailed explanation of the role of a revenue expert:

1. Revenue Optimization Strategies: Develop and implement strategies to optimize revenue generation across all aspects of the business. I analyze market trends, customer behavior, and competitive landscape to identify opportunities for revenue growth and develop targeted initiatives to capitalize on them.

2. Pricing Strategy: Pricing is a critical component of revenue optimization. Revenue experts develop pricing strategies that maximize profitability while remaining competitive in the market. Conduct pricing analysis, including cost-benefit analysis, competitor pricing benchmarking, and elasticity testing, to determine optimal pricing levels for products and services.

3. Revenue Forecasting and Budgeting: Responsible for forecasting future revenue streams and developing budgets aligned with revenue targets. Use historical data, market trends, and sales projections to forecast revenue potential accurately, enabling the organization to set realistic revenue goals and allocate resources effectively.

4. Sales and Marketing Alignment: Work closely with sales and marketing teams to ensure alignment of strategies and tactics aimed at driving revenue growth. Develop integrated sales and marketing plans that leverage each team’s strengths and capabilities to generate leads, nurture prospects, and close sales effectively.

5. Customer Acquisition and Retention: Focus on both acquiring new customers and retaining existing ones to maximize lifetime customer value. Develop customer acquisition strategies, optimize lead generation channels, and implement customer retention programs such as loyalty rewards and referral programs to drive revenue growth.

6. Revenue Performance Analysis: Track and analyze key performance indicators (KPIs) related to revenue generation, such as sales conversion rates, average transaction value, and customer churn rates. Use data analytics and reporting tools to monitor revenue performance, identify trends, and pinpoint areas for improvement.

7. Cross-Selling and Upselling Initiatives: Develop cross-selling and upselling strategies to increase revenue per customer. Analyze customer data to identify opportunities for additional product or service offerings and develop targeted campaigns to promote complementary products or upgrades to existing customers.

8. Revenue Management Systems: Leverage revenue management systems and tools to optimize pricing, inventory, and distribution strategies. These systems use data analytics and algorithms to dynamically adjust pricing and inventory levels in response to changes in market demand and competitor pricing.

9. Partnership and Business Development: Explore partnerships and business development opportunities to expand revenue streams and reach new markets. Identify potential partners, negotiate partnerships and licensing agreements, and develop joint marketing and sales initiatives to drive incremental revenue growth.

10. Continuous Improvement: Committed to continuous improvement and innovation in revenue generation strategies. Stay informed about industry trends, emerging technologies, and best practices in revenue management to ensure the organization remains competitive and adaptable in a rapidly changing business environment.

Overall, As a revenue expert play a pivotal role in driving revenue growth and profitability for organizations by developing and executing strategic initiatives aimed at optimizing revenue across all aspects of the business. My expertise in revenue optimization strategies, pricing, sales and marketing alignment, and performance analysis is essential for achieving sustainable business growth and success.

Communication skills are paramount for success in digital sales, as they enable you to effectively convey your message, build rapport with clients, and drive engagement. Here are my key aspects of communication skills: Clarity, Active Listening, Confidence, Transparency & Continuous Improvement.

Persuasion skills are crucial for a digital salesperson, as they enable you to influence clients’ decisions and drive them towards taking action. Some key aspects of persuasion skills: Understanding Clients Need, Building Trust, Overcoming Objections, Handling Rejections & Creating Urgency

Negotiation skills are essential for a digital salesperson, as they enable you to reach mutually beneficial agreements with clients, vendors, and other stakeholders. Key aspects of negotiation skills: Preparation, Active Listening, Flexibility, Patience and Persistence, Negotiation Tactics.

Relationship building skills are fundamental for success in digital sales, as they enable you to establish trust, rapport, and long-term connections with clients, colleagues, and other stakeholders. My few key aspects of relationship building skills: Empathy, Trustworthiness, Authenticity, Networking, Conflict Resolution and Continued Nurturing.

By cultivating adaptability skills, digital sales professionals can navigate uncertainties, seize opportunities, and drive success in an increasingly dynamic and competitive marketplace. Key points in the success of a Digital Salesperson: Flexibility, Industry Trends, Technological Advancements and Market Dynamics.

Through cultivating Resilience skills, digital sales professionals can navigate challenges, maintain motivation, and thrive in a fast-paced and competitive sales environment. Key factors are: Handling Rejections, Overcoming Obstacles, Managing Stress, Positive Mindset, Selfcare, Seeking Support and Celebrating Success.

By mastering Time Management skill, digital sales professionals can increase their efficiency, productivity, and effectiveness, ultimately driving success and achieving their sales targets in the competitive digital sales landscape. Things to remember: Prioritizing Tasks, Meeting Deadlines, Managing Sales pipeline, Balancing Workload and setting Goals and Milestones.